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Faculty Research Highlight

Industry professional? Start with these books, written for individuals outside of academia.

Beyond Competitive Advantage

By: Todd Zenger, PhD

In his latest book, strategy professor Todd Zenger will help you understand the many tensions and trade-offs as you figure out a great corporate strategy and how to meet the challenge of market expectations.

What I Didn't Learn in Business School

By: Jay Barney, PhD, and Trish Gorman, MBA, PhD

his engaging book uses the power of story to present potent lessons for anyone seeking to excel at strategy management. It's a compelling read--whether you're an MBA grad struggling to apply what you learned or in the fray and eager to see what MBAs get wrong when they land in the real world.