Leadership Team

Founder: Gregory J. Goff

Greg Goff is a native of Park City and holds both a bachelor’s and MBA from the University of Utah. He went to work for ConocoPhillips in 1981 and filled numerous positions before being named senior vice president in 2008. He joined Andeavor, formerly known as Tesoro, as president and Chief Executive Officer in May 2010 where he went on to lead its merger with Marathon Petroleum Corporation in 2019. He partnered with the David Eccles School of Business to create opportunities for young people to develop strategic leadership skills.

Todd Zenger, PhD

Todd Zenger is the Entrepreneurship & Strategy Department Chair and the N. Eldon Tanner Chair in Strategy and Strategic Leadership at the David Eccles School of Business at the University of Utah. He also holds the University of Utah designation as a Presidential Professor. Dr. Zenger is a global expert in corporate strategy, organizational design and pay transparency. He is our Academic Director and leads the research and thought leadership arm of the Goff Strategic Leadership Center.

Ruchi M. Watson, MBA, Ed.D.

Dr. Watson was part of the team that organized and initiated the inception of Goff SLC and is thrilled to be joining the team full-time as Managing Director to lead the next chapter of the Center’s impact on students and the broader community. She enters this position after nearly 8 years of experience as part of the Dean’s Team here at the David Eccles School of Business and almost 10 years prior to that in the corporate sector at Fortune 500 companies. She concurrently serves as a faculty member in the Department of Entrepreneurship & Strategy.

Jay Barney, PhD

Jay Barney is a Presidential Professor of Strategic Management and the Pierre Lassonde Chair of Social Entrepreneurship at the University of Utah David Eccles School of Business. He has received honorary doctorate degrees from the University of Lund (Sweden), the Copenhagen Business School, and Universidad Pontificia Comillas (Spain), and has had honorary visiting professor positions in New Zealand, the U.K. and China. Dr. Barney contributes to our research, thought leadership and strategic leadership training.

Elizabeth (EP) Kellam, MBA

EP was leading a regional sales team for a power tool company while a student in the Professional MBA program at the David Eccles School of Business. She found herself more interested in going to class than going to work and now capitalizes on her industry marketing and management experience to bring conceptualized programming to fruition for the Goff Strategic Leadership Center, as well as drive all marketing communication efforts and student development projects.

Student Staff

We hire students who seek to develop strategic leadership skills and prepare for the ever-changing workforce. Each student adds value to the Center in a unique way and builds a portfolio of work that supports their real experience and supplements their degree.

Faculty Affiliates

Liz Tenney, PhD

Dr. Elizabeth Tenney is an Assistant Professor in the Management Department at the David Eccles School of Business at the University of Utah. She teaches Managing and Leading in Organizations and Managerial Negotiations for which she won a Daniels Fund Leadership in Ethics Education Award. Her research program investigates mechanisms that help organizations be more productive and inclusive.  As the inaugural Faculty Fellow at the Goff Strategic Leadership Center, Dr. Tenney is mapping her research to the 6 Principles of Strategic Leadership and engaging with students, staff and faculty at the Goff Center in various capacities.

Bonita Austin, MBA

Bonita Austin is a Professor (Lecturer) in the David Eccles School of Business. Since joining the DESB in August 2008, Ms. Austin has received 5 teaching awards.  Prior to 2008, Ms. Austin was an equity analyst consultant for several hedge funds. She also was a Sr. Vice President for Lehman Brothers, served on the Investment Committee for Prudential Securities, and was an Institutional Investor All-Star All-American Analyst. Professor Austin was instrumental in the development and launch of the Goff Scholars course and is now in her 5th year leading the class.

Heidi Herrick, MBA, PhD

Throughout her time as a PhD student here and now as an associate professor, Dr. Heidi Herrick has worked closely with faculty members and contributed greatly to the work of the Department of Entrepreneurship & Strategy and the Goff Strategic Leadership Center. Professor Herrick supports programs at the Goff Center, teaches various undergraduate strategy courses and is part of the development team for the Goff Sophs course, which she will teach when it launches in Spring 2021.